The European firm, in view of its presentation at FABTECH Mexico, focuses its batteries using one of its three divisions in order to respond to the demand for products and services in terms of welding. Perfect Welding, which in turn consists of three main business lines: one is professional manual welding equipment, another is industrial welding systems and, of course, automations and welding integrations with robots.
Not for nothing is it defined as one of the key players in the welding sector, providing machinery and services to large automotive and aerospace companies. This is reported by Oscar Toriz, marketing manager of the company, who confirms that they are "very focused on the customer to release and develop their potential in welding and improve that process.”
They have certainly developed this area with a history that supports them: in Pettenbach, Austria, the founder Günter Fronius (1907-2015) developed a very simple battery charger that evolved into the manufacture of welding transformers; already as a company, and leaving the two sons of Mr. Günter in charge, it internationalized and incorporated fields that today are a global trend, such as solar energy. Thus, after 75 years and under the leadership of the founder's granddaughter, Elisabeth Engelbrechtsmüller-Strauß, the company has three major divisions: Perfect Welding, Perfect Charging and Solar Energy, with which it operates in some thirty countries and has 5,400 employees.
The company's fundamental mission can be explained as the desire to research and control electricity as a fuel and for innovative welding processes, using technology, robots and continuous research.
Toriz says that during these two pandemic years, the company took advantage of them to strengthen its positioning. "Although they were critical years, 2021 was good in terms of productivity, sales and profits for Fronius, particularly in the Perfect Welding line. It was a demonstration of the quality of our products and the ability of our staff to convert and detect opportunities for our customers and potential customers, in order to transform them into solutions that solve their processes.”
Innovation skills are strengthened with what they call "true differentiators," which consist of good technology and Technical Support and Repair centers in Mexico, "something that competitors do not have," says the manager, who refers to the case of a customer in Chihuahua that required a solution that did not exist as such, given its parameters and specifications. However, with the collaboration of the international Fronius team, they were able to offer a practically new and unique solution, just for this customer. "We have great European technology, but everything we do could not be done without the research and development department, which translates directly into innovation," recalls the executive.
Fronius solutions will be on display at the welding pavilion at FABTECH Mexico, which will be held May 3-5 at Cintermex in Monterrey, Nuevo León.