It comes as no surprise that this company announced that it will be exhibiting at FABTECH Mexico a solution that will break inertias and improve the way many users are solving their metal cutting needs. And it is not surprising if we consider that the creator of this unique company, Dick Couch, revolutionized mechanized plasma cutting in the sixties, a discovery that ended up becoming what we know today as Hypertherm, one of the leading companies in industrial cutting systems and software.
Hypertherm will have two booths at the major industrial show in Monterrey, one dedicated to its waterjet cutting offerings, where the flagship is the company's own brand, OMAX. The other booth is where this Hanover, New Hampshire-based company will focus 100% on plasma cutting and will showcase advanced X-Definition technology solutions, considered the most precise in the industry and even compared to laser cutting. Although they will present the XPR high-definition mechanized cutting line, one of their main focuses "will be on the fifth-generation manual equipment line, called Powermax SYNC, which was launched just in January," reports Héctor Aguirre, manager for the Americas region of Consumables at Hypertherm, whose responsibility extends from the north, center and south of the American continent.
The executive explains that this technology revolutionizes manual plasma cutting. "It solved the assembly of the set of five consumables with a single cartridge that is in the torch. It is an intelligent cartridge that connects with the torch and the source via radio frequency, so that the end user knows the number of shots and duration of the cartridge, the arc hours, the transfer, the shots in the air and the most common errors, information that allows the user to make a detailed analysis and understand what is happening in the process.”
Aguirre exemplifies the advantages of this solution: "If you have different work shifts, you can understand what is happening per machine, per operator, per shift, to make decisions in the search for process improvement, for utilization in the search to reduce operating costs.
Adapting and Growing
For his part Stephen Bruner, Hypertherm's Director of Marketing Americas adds that after the long period of pandemic, they will have the possibility to share live the many technological advances achieved in the last two years. "In addition to X-Definition and the new PowerMax SYNC, which is being shown in Mexico for the first time, our latest technologies are designed for customers struggling with the current shortage of skilled labor, providing them with automated and resource-intuitive cutting solutions," he says. Despite the difficult first few months of the pandemic, the company adapted and made 2021 its best year ever in terms of sales.
In addition to the equipment, Hypertherm will present ProNest CAD/CAM software and Plate Saver, a new SureCut technology that reduces material waste and, consequently, the costs of the company that uses it.
The B2B business model of this multinational company –which is owned by all Hypertherm associates– works through distributors. It covers a wide range of customers, including small and medium-sized companies, thanks to its offer in plasma and waterjet cutting, in addition to the options it provides with consumables for laser cutting.