There is a famous phrase that dictates: "What is not defined cannot be measured. What cannot be measured cannot be improved." It is attributed to the English physicist Lord Kelvin, and his quote is very appropriate for Twilight, a company with 25 years of history specialized in industrial measurement instruments and diverse areas of industrial activity.
This company, based in Monterrey, Nuevo León, has practically everything that large transformers and small workshops could need in terms of measurement. As Benjamín De León, the company's marketing manager, explains, the firm has "instruments from A to Z with which we support many industries.”
De León cites ammeters, viscometers, refractometers, gas detectors, sound level meters, and to these can be added thickness gauges, infrared thermometers, lux meters, micrometers, calibrators, thermohygometers, verniers, scales, anchor profile gauges... a wide variety to solve control needs in many branches. They not only sell the instrument, but also support their customers on how to use and exploit them successfully.
For this, the company has accreditations, workshops and laboratories to calibrate instruments, agreements with the American Welding Society of which they are licensees; with the Association for Materials Protection and Performance (AMPP), specialists in paint protection and corrosion; they organize courses with the National Metrology Center (CENAM), and accredit people in NDT (Non-Destructive Testing).
Likewise, they emphasize on paint and abrasives, given the market's need to know more about them, so Twilight, during the days that FABTECH Mexico will be held, will show off its experience in the paint sector (they will highlight, for example, the thickness gauges), and of course in the welding industry. De León explains that they will have a Certified Welding Inspector (CWI), who will give attention and perform an interesting on-site activation. "Those who visit us will be able to take the instrument as they will be hands on activities, they will perform measurements and if they wish they will practice in our booth. It will be very interesting because we will show the instruments that can be manipulated for those who wish, we will give away some of our courses free of charge, everything that Twilight offers to train in the use of instruments."
The executive even anticipates that FABTECH Mexico attendees will have offers that cannot be found in any regular marketing campaign promotion. "Those who attend will have an unrepeatable benefit," promises De León.