Founder | Performance Consultant
Selking Performance Group
Dr. Selking founded the Selking Performance Group in 2012, where their mission is to help individuals, sports teams, and business organizations unleash sustainable performance excellence by tapping into the power of Mindset and Leadership. She speaks with organizations around the world on these topics while serving as the Chief Culture & Leadership Development Officer for Lippert Components, Inc. and as the high-performance consultant to LSU Football and Head Coach Brian Kelly. She served as the mental performance consultant to the Notre Dame Football team during the winningest five-year stint in program history and as an adjunct professor in the Mendoza College of Business at ND. Amber joined Lippert in 2018, a publicly traded, global manufacturing company headquartered in Elkhart, IN where she helps bring to life their vision of making business a force for good in the world.
As a former soccer player at the University of Notre Dame where she graduated with a Management Consulting degree, Dr. Selking started her career in human resources. After recognizing a similar performance dynamic in business as she experienced in sport, she returned to graduate school to better understand the art and science of human high performance. She received a master’s degree in Sport & Performance Psychology from the University of Denver, and her PhD in Applied Sport & Performance Psychology from the University of Missouri under Dr. Rick McGuire.
From the LockerRoom to the BoardRoom, Dr. Selking takes a top-down, bottom-up, and contextually relevant approach to high performance. Her expertise is in optimizing human performance by partnering with leaders to build systems that are most conducive to high performance, teaching people about how their brain works, and providing strategies to build mindsets that facilitate success. Dr. Selking also hosts a popular podcast called “Building Championship Mindsets,” which has been utilized around the world, including Johannesburg, South Africa to build productive mindsets in their young people. In 2020, she was recognized as one of Michiana’s “40 under 40.” Dr. Selking’s 2022 book, “Winning the Mental Game: The Playbook for Building Championship Mindsets” documents her widely-applied foundational mental performance training program weaving together science, client stories, and mindset training for a highly interactive and applicable read. Amber grew up raising livestock in a small town in northeastern Pennsylvania, and now lives in South Bend, IN with her husband, Aaron, their daughter, Elleeanna Belle, and their Doberman Pinscher, Rockne.